About Us

At Sonu Company, our mission is to provide a more sustainable and transparent journey for bespoke engagement rings and fine jewelry.

Sonu Company wants to help every couple design a life-long statement piece that is unique to them. From selecting your main center stone to designing your ring, we offer a fully guided process to make these decisions. Our goal is to find the best fit for you and your partner while incorporating what is important to you.

We foster a relationship with our clients as our first step in the process. While getting to know our couples, we educate them on how diamonds are graded - and how this impacts the cost of the stone, what the differences are between lab grown and mined diamonds, and more. To ensure that our couples receive the best quality, each stone that we recommend is hand selected by one of us. We are very hands on during the entire journey, and we wouldn’t want it any other way!

How did we get into jewelry? 

Jewelry has been a part of our lives for as long as we can remember. With our dad working in the Jewelry industry for over 30 years, we grew up helping him out with his business, Vitha Jewelers, from a young age. We both fostered a love for entrepreneurship, developing relationships with clients, and being a part of their stories. After the pandemic hit, we both had our own ideas for various business ventures, but always had one commonality and passion - jewelry. As time went on, we found ourselves consulting friends on which jewelry to invest in, where to go for engagement rings, and how to design the perfect ring. Our friends actually pushed us in this direction, encouraging us together that this was something we should seriously pursue. So, the story behind Sonu Company began. We haven’t looked back since. And of course, we know that credibility does matter - We are both Diamond Certified from GIA (Gemological Institute of America). Working with integrity is crucial in this business, and we wouldn’t stray away from everything our Dad taught us.