About Us

At Sonu Company, our mission is to provide a more sustainable and transparent journey for bespoke engagement rings and fine jewelry.

Sonu Company wants to help every couple design a ring that is unique to them for every budget type. From selecting your main center stone to designing your ring, we offer a fully guided process to make these decisions. Our goal is to find the best fit for you and your partner and incorporate what is important to you.

As the first step in our process: we take the time to get to know our clients but also educate them on how diamonds are graded and how that effects the cost of the stone, the difference between lab grown diamonds and mined diamonds, and the list goes on! To ensure you are receiving the best quality, each stone that we recommend is hand selected by one of us.

Payal is a Chapman Alum and Kajal is a collegiate athlete & Whittier College Alum, both majoring in Business with an emphasis in Marketing and Entrepreneurship.

How did we get into jewelry? 

Jewelry has been a part of our lives for as long as we can remember. Our dad moved to Los Angeles in 1990 and opened Vitha Jewelers in Artesia, CA, specializing in 22kt Gold and Diamond Jewelry. He’s been a market leader in the jewelry space and we hope to take his expertise and knowledge to help us grow this new venture! We are both Diamond Certified from GIA (Gemological Institute of America).